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All Roads

Jansport

All Roads

Target:

International music audiences, fans of travel and those attending SXSW.

Goal:

To create original online talent using international bands, with the ultimate goal of choosing two lucky bands to play at a #COLLiDEonRainey showcase at SXSW ’16.

Program:

  • In Late 2015, COLLiDE sent backpacks to 7 different artists across the globe (artists from South/Central America, Korea, and North America)  Enclosed in these packs was $500 cash, a GoPro camera, and an ask to send us something inspiring. The response was incredible, with each band sending us something unique to them, their sound and their culture. 

Results:

  • Unique & engaging online content for Jansport.
  • SXSW social support and online presence. 
  • A program that can continue yearly.