SPOTIFY

BIG GREEN TOUR BUS

TARGET

Music lovers and tech savvy individuals

GOAL

Raise awareness for Spotify and encourage new user-generated playlists and account sign ups

 
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PROGRAM

  • The Spotify branded bus visited various music festivals and hosted its own events from August – December 2012.

  • Gave music lovers and potential new users the opportunity to engage with the service.

  • COLLiDE oversaw the bus design and build out, tour routing, staffing, festival fee negotiation and booking of talent.

  • Helped create unique and engaging content with artists such as Kendrick Lamar, YACHT, The Avett Brothers, City and Colour, Tegan and Sara and more.

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RESULTS

  • Significantly increased user generated playlists and account sign ups in multiple markets.