LEAGUEANHEUSER-BUSCH & LABATT BREWERIES
ESCAPE ROOM CHALLENGE
TARGET
College Students
GOAL
Anheuser-Busch x Labatt Breweries gave college students a glimpse into what it’s truly like to be an employee at both companies through a unique 15 minute branded Escape Room Challenge.
The Escape Room Challenge was created to educate students on company culture, increase brand awareness, and gain interest in joining the GMT (Global Management Trainee) program upon graduation, through a unique 15-minute Escape Room Challenge.