JANSPORT

ALL ROADS LEAD TO AUSTIN

TARGET

International music audiences, fans of travel, and those attending SXSW.

GOAL

To create original online talent using international bands, with the ultimate goal of choosing two lucky bands to play at a #COLLiDEonRainey showcase at SXSW ’16.

 
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PROGRAM

  • In Late 2015, COLLiDE sent backpacks to 7 different artists across the globe (artists from South/Central America, Korea, and North America) Enclosed in these packs was $500 cash, a GoPro camera, and an ask to send us something inspiring. The response was incredible, with each band sending us something unique to them, their sound and their culture.

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RESULTS

  • Unique & engaging online content for Jansport.

  • SXSW social support and online presence.

  • A program that can continue yearly.